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Decrease the use of tobacco, nicotine or electronic cigarette/electronic aerosol delivery devices through social norming

If theres a way to make money, theyre going to figure it out, says Philip DeCicca, an economist at McMaster University in Ontario, Canada, who studies how cigarette taxes affect smoking rates and buying patterns

While youth e-cigarette use dropped for the first time in recent history from 2.13 million (7.7%) in 2023 to 1.63 million (5.9%) in 2024 e-cigarettes are still the most popular tobacco product used by youth

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